Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
At the exchange4media TechManch 2023, Nagrecha, VP of Customer Growth, India & South Asia, TrafficGuard, shed light on digital ad malpractices in the form of bots, click farms, domain spoofing, etc.
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report that has shaken the ad industry
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
The partnership includes direct integration with HUMAN’s MediaGuard solution
The industry shares its preferred models and tools that marketers can rely on to effectively combat the growing menace of ad fraud
The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising
As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it
Ad-Fraud likely to increase in digitally mature as well as new entrant organisations in the aftermath of Covid-19 pandemic