The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
'Under Sanjeev’s leadership, the company witnessed rapid growth,' announced the company
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Leveraging the power of the English Premier League, which gives access to a highly premium audience, Sponsor, ACKO managed to gain high visibility and build engagement with its target audience
The campaign has been launched across television, digital and social media
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Conceived by Lowe Lintas Mumbai, the film is a light-hearted take on how the bond and care remains unchanged even though the roles change over the years
At the Pitch CMO Summit 2021, Ashish Mishra, Harish Narayanan, Hitesh Malhotra, Lucky Saini, Prasanna Rai & Neha Ahuja discussed how brand love shapes consumer relationships
The summit will start virtually at 2:00 pm
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Conceptualized by Papers and Playground, the creative execution uses humour to illustrate various everyday life situations that people in India encounter
ACKO will also be the club’s Official Insurance Partner
Acko will be the official insurance partner of the team
Mishra joins from HSBC’s Dubai Office where he was Head of Customer Marketing & Network Markets
Conceptualised by Leo Burnett Orchard, the film highlights how savings from not running our car can go a long way in supporting the families of our household staff during the COVID crisis
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
The film is being released on digital platforms and will be amplified across all of Acko’s social channels
Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation