advertising-spends
The FMCG giants posted a net profit of Rs 2561 crore in Q4, a decline of 1.54%
e4m Staff Apr 24, 2024 6:37 PM
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more
The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times
Nilanjana Basu Nov 8, 2022 9:00 AM
The platform’s advertising & promotional expenses have gone up 27% to Rs 228.2 crore in the quarter
exchange4media Staff Feb 3, 2022 8:24 AM
Amazon Seller Services reported a 49% jump in revenue at Rs 16,379 cr in FY21 compared to Rs 11,028 cr in the year ago period and Flipkart Internet reported 25% jump in revenues at Rs 8,115 cr
exchange4media Staff Jan 5, 2022 9:06 AM
Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022
Kanchan Srivastava Dec 27, 2021 9:22 AM
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
exchange4media Staff Nov 15, 2021 8:41 AM
The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal
exchange4media Staff Sep 6, 2021 8:23 AM
DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21
exchange4media Staff May 24, 2021 10:12 AM
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
exchange4media Staff Apr 16, 2021 8:12 AM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
exchange4media Staff Feb 16, 2021 12:48 PM
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore
exchange4media Staff Dec 16, 2020 8:31 AM
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
exchange4media Staff Sep 30, 2020 2:28 PM
Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, says the COVID-19 crisis has brought about significant change to the entire media industry
Amol Dighe Apr 29, 2020 9:26 AM
Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai
exchange4media Staff Feb 13, 2020 8:38 AM
While advertising recovered around the festive season, weakness in macro-environment and sluggish spending by advertisers continued to drag ad revenue down YoY for both News and Entertainment
exchange4media Staff Jan 14, 2020 5:24 PM
The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18
Misbaah Mansuri Jan 7, 2020 8:44 AM
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal
Misbaah Mansuri Jan 6, 2020 8:43 AM
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