advertising-spends

The FMCG giants posted a net profit of Rs 2561 crore in Q4, a decline of 1.54%

e4m Staff Apr 24, 2024 6:37 PM

The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more

e4m Staff Feb 8, 2024 8:44 AM

The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM

The platform’s advertising & promotional expenses have gone up 27% to Rs 228.2 crore in the quarter

e4m Desk Feb 3, 2022 8:24 AM

Company's domestic consumer growth stood of 11%

e4m Desk Jan 20, 2022 4:54 PM

Amazon Seller Services reported a 49% jump in revenue at Rs 16,379 cr in FY21 compared to Rs 11,028 cr in the year ago period and Flipkart Internet reported 25% jump in revenues at Rs 8,115 cr

e4m Desk Jan 5, 2022 9:06 AM

Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler

e4m Desk Nov 15, 2021 8:41 AM

The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal

e4m Desk Sep 6, 2021 8:23 AM

DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21

e4m Desk May 24, 2021 10:12 AM

The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector

e4m Desk Apr 16, 2021 8:12 AM

Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media 

Misbaah Mansuri Apr 12, 2021 8:37 AM

TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year

e4m Desk Feb 16, 2021 12:48 PM

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore

e4m Desk Dec 16, 2020 8:31 AM

The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19

e4m Desk Sep 30, 2020 2:28 PM

Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, says the COVID-19 crisis has brought about significant change to the entire media industry

Amol Dighe Apr 29, 2020 9:26 AM

Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai

e4m Desk Feb 13, 2020 8:38 AM

While advertising recovered around the festive season, weakness in macro-environment and sluggish spending by advertisers continued to drag ad revenue down YoY for both News and Entertainment

e4m Desk Jan 14, 2020 5:24 PM

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM