India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide  

Kanchan Srivastava Mar 14, 2024 8:29 AM

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts

Shantanu David Sep 19, 2023 8:27 AM

Publishers have been reworking their strategies after changes in the Google algorithm affect web traffic and revenue

Kanchan Srivastava Feb 27, 2023 9:42 AM

Linear Squared has a cloud and AI-based demand planning and forecasting platform

exchange4media Staff Jan 6, 2022 8:21 PM

Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

exchange4media Staff Jun 26, 2021 8:42 AM

The report shows that searches for ‘Dalgona coffee recipe at home' saw a 5,000% spike

exchange4media Staff Jun 22, 2020 1:18 PM

Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods

exchange4media Staff May 9, 2020 10:35 AM

From SAB TV to Swiggy, brands across category have been tapping into the latest coffee craze online

Shreshtha Verma Apr 15, 2020 1:16 PM