In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
The INS has alleged that Alphabet Inc is allegedly abusing its dominant position related to news referral services and Google Ad Tech services, violating Section 4 of the Competition Act, 2002
SVP and CFO Ruth Porat noted that the company's revenue performance in the quarter was rooted in advertiser spend, elevated consumer online activity and Google Cloud
Google CEO Pichai also shared that developments like artificial intelligence and quantum computing will revolutionize the world, in an interview with BBC
The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market