axis-bank
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
e4m Staff Nov 22, 2023 5:35 PM
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The 'Help our Mountains Heal' is a digital campaign for the flood-affected Himachal Pradesh
exchange4media Staff Jul 26, 2023 1:15 PM
Our pick of the most innovative ads launched between January 16th and 31st
exchange4media Staff Feb 10, 2023 8:54 AM
Prior to joining Axis Bank, Damle was working with Mindshare Fulcrum
Javed Farooqui Jun 28, 2022 6:01 PM
Prior to this, Manohar was the Marketing Director (Frontline) - ASP Pacific West (Indonesia, Singapore, Malaysia, Papua New Guinea) at the Coca Cola Company)
exchange4media Staff Oct 20, 2021 5:48 PM
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
Ritika Raj Oct 19, 2021 8:33 AM
The campaign is centred on the bank’s credit card offering
exchange4media Staff Apr 11, 2021 10:00 AM
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said
Tasmayee Laha Roy Jan 7, 2021 7:40 AM
The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow
exchange4media Staff Oct 27, 2020 12:02 PM
The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’
exchange4media Staff Oct 24, 2020 8:43 AM
The campaign is meant to promote the bank’s ‘Full Power Digital Account’ offering
exchange4media Staff Sep 26, 2020 8:05 AM
Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards
exchange4media Staff Sep 16, 2020 12:15 PM
The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people
exchange4media Staff Jun 18, 2020 1:21 PM
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
Nafisa Shaheen Jun 8, 2020 3:09 PM
The film was mostly shot using mobile phone cameras of Axis Bank employees across the globe
exchange4media Staff May 6, 2020 6:56 PM
The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
exchange4media Staff Jan 28, 2020 3:07 PM
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations
exchange4media Staff Jan 4, 2020 9:09 AM
