Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The campaign has been designed by Lowe Lintas
The 'Help our Mountains Heal' is a digital campaign for the flood-affected Himachal Pradesh
Our pick of the most innovative ads launched between January 16th and 31st
The campaign has been created by Lowe
Prior to joining Axis Bank, Damle was working with Mindshare Fulcrum
Prior to this, Manohar was the Marketing Director (Frontline) - ASP Pacific West (Indonesia, Singapore, Malaysia, Papua New Guinea) at the Coca Cola Company)
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
The campaign is centred on the bank’s credit card offering
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said
The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow
The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’
The campaign is meant to promote the bank’s ‘Full Power Digital Account’ offering
Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards
The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
The film was mostly shot using mobile phone cameras of Axis Bank employees across the globe
The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations