By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
The search giant was questioned by MIB over online betting ads that were still allegedly running on YouTube and Google despite a government advisory issued on October 3
Parimatch News led the pack on TV with 99% share in ad volume alone, Fairplay News occupies ⅔ of the ad volume on digital media, reveals the data obtained from TAM
Many industry leaders feel the move is unlikely to have any impact unless the government acts on offshore gambling platforms operating illegally in India
Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
The platform for sports integrity solutions will also provide a risk assessment to the cricketing body, driven by intelligence and data-driven insights