Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at large
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
According to Brand Finance, Mumbai Indians has nearly doubled its brand value over the years with a 99% growth since 2009
Experts opine that the actor is bigger than a few box office blips and the masses still love him
The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership
This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts
Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands
Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies
The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
As per Brand Finance’s annual ranking report, Facebook trails behind WeChat with elite AAA+ rating and scoring 77.0 out of 100
The report, called ‘Invisible Tech. Real Impact,’ has been launched jointly by Infosys and Interbrand
Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each