Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at large

Kanchan Srivastava & Chehneet Kaur Feb 6, 2024 9:13 AM

IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report

e4m Staff Dec 14, 2023 1:29 PM

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers

Shantanu David Aug 3, 2023 9:02 AM

As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations

Tanya Dwivedi Jul 15, 2023 8:36 AM

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at  $3.2 billion

exchange4media Staff Jul 11, 2023 11:48 AM

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

Nilanjana Basu Mar 14, 2023 8:56 AM

According to Brand Finance, Mumbai Indians has nearly doubled its brand value over the years with a 99% growth since 2009

exchange4media Staff Dec 28, 2022 1:09 PM

Experts opine that the actor is bigger than a few box office blips and the masses still love him

Mansi Sharma Jul 12, 2022 7:53 AM

The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership

exchange4media Staff May 25, 2022 3:39 PM

This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts

Mansi Sharma May 17, 2022 8:38 AM

Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands

Kanchan Srivastava Jan 7, 2022 9:09 AM

Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies

exchange4media Staff Nov 10, 2021 3:45 PM

The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run

Mansi Sharma Oct 5, 2021 8:24 AM

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

As per Brand Finance’s annual ranking report, Facebook trails behind WeChat with elite AAA+ rating and scoring 77.0 out of 100

exchange4media Staff Apr 21, 2021 5:13 PM

The report, called ‘Invisible Tech. Real Impact,’ has been launched jointly by Infosys and Interbrand

exchange4media Staff Mar 10, 2021 10:22 AM

Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic

exchange4media Staff Feb 4, 2021 12:53 PM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM