At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
The company is establishing an on-ground force dedicated to Product & Engineering
The partnership will enhance Channel Factory’s existing AI with Pixis.ai’s AI capabilities to resolve fundamental, yet largely unmet needs of marketers
PwC’s testing found Channel Factory’s technology reduces media wastage by 23% leading to a 12% cost savings
AdTech will be held in New Delhi on March 15-16
The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers