The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
The movement to restore hope for children has already garnered support from influential personalities like Sri Sri Ravi Shankar, Haile Gebrselassie, Sakshi Malik, Rahul Bose, and more
The joint initiative will include a nation-wide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy, and psychosocial support
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The actress encouraged fans to post a childhood picture, donate the amount in rupees of the year they were born (if they can) and nominate others to raise awareness
With kids making up 40% of all new internet users, the partnership seeks to address the imbalances of today’s internet infrastructure, which was designed for adults