Industry leaders and friends came together to celebrate Chrome DM's milestone

e4m Staff Jul 15, 2024 4:32 PM

Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network

Pankaj Krishna Jul 5, 2024 11:51 AM

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV

e4m Staff May 10, 2024 8:51 AM

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday

e4m Desk Apr 24, 2024 9:21 AM

The ad has been conceptualised by Chrome Pictures

e4m Staff Mar 28, 2024 5:01 PM

Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023

exchange4media Staff May 19, 2023 3:58 PM

The production house has so far produced over 5,000 ad films

exchange4media Staff Jan 16, 2023 3:15 PM

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM

In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

exchange4media Staff Feb 14, 2022 8:36 AM

The new logo will be live for users across all devices with the release of Chrome 100

exchange4media Staff Feb 7, 2022 10:45 AM

While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally

exchange4media Staff Jan 27, 2022 8:38 AM

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM

Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month

exchange4media Staff Jan 13, 2021 9:05 AM

The campaign was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari

exchange4media Staff Sep 19, 2020 2:00 PM

Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures

exchange4media Staff Jun 21, 2020 6:00 PM

The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

exchange4media Staff Mar 27, 2020 10:00 PM

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM