The Maharashtra Health Minister was in live conversation with Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Jun 3, 2021 9:07 AM

With cases being reported every day and newer complications arising, COLORS TV decided to take a pause, from its usual activities on Social Media

exchange4media Staff May 31, 2021 5:58 PM

Rajat Sharma had written to UP CM Yogi Adityanath, requesting that media personnel be covered in the state's vaccination drive for frontline employees

exchange4media Staff May 10, 2021 2:03 PM

From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times

Mansi Sharma May 7, 2021 8:49 AM

The initiative by the channel paid off when the Transport Minister held a Press Conference, announcing that the employees will be credited with two-months' salaries for Diwali

exchange4media Staff Nov 13, 2020 10:44 AM

The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

The chamber submitted a research report 'Outlook of Media and Entertainment Industry in the COVID Scenario' to I&B Minister Prakash Javadekar

exchange4media Staff May 25, 2020 2:14 PM

Guest Column: In the wake of PM Narendra Modi’s clarion call for going local, Ashwani Singla, the Founding Managing Partner of Astrum, writes what it means for brands to be truly ‘swadesi’

Ashwani Singla May 18, 2020 4:47 PM

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times

Nafisa Shaheen May 4, 2020 8:51 AM

Every night from April 24 through May 2, ESB will dedicate its tower lights to a different First Responder organization

exchange4media Staff May 2, 2020 8:00 PM

Experts discuss the larger role of digital, AI and Cloud in communications in the years to come

Nafisa Shaheen Apr 30, 2020 5:42 PM

In today's edition of our First Responders series, we feature Diwakar Sharma, Senior Correspondent - Crime, Mid-Day, who speaks about his experience covering the pandemic

Dipali Banka Apr 30, 2020 8:45 AM

The objective of the campaign, titled #GharBaitheBanoLakhpati, is to provide monetary help to users who are unable to work due to the lockdown

exchange4media Staff Apr 29, 2020 2:00 AM

The special programming will be hosted by executive editor Zakka Jacob

exchange4media Staff Apr 29, 2020 12:00 AM

Dancers Sudha Chandran, Prajwal PD and Jaya Kavi are set to perform on ‘Vijayibhava’ from Manikarnika – The Queen of Jhansi as a tribute to India's frontline workers

exchange4media Staff Apr 28, 2020 4:05 PM

In today's edition of the First Responders, we feature News18 India’s Bhopal Bureau Chief, Manoj Sharma who talks about his experience covering the pandemic

exchange4media Staff Apr 28, 2020 8:51 AM

Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing

Sanstuti Nath Apr 28, 2020 8:23 AM

Spread across 39 stations, the initiative will see participation of famous musicians like Daler Mehndi, Raftaar, Amit Trivedi, etc.

exchange4media Staff Apr 28, 2020 12:00 AM

'Kheloge Aap, Jeetega India' saw participation from seven million TikTok users across the globe in just five days

exchange4media Staff Apr 27, 2020 5:15 PM

Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more

Nafisa Shaheen Apr 27, 2020 8:39 AM

Guest Column: Ajit Varghese, Global Media Leader, writes why the COVID-19 pandemic would be the single-biggest differentiator that will lead to a better and more sustainable future

Ajit Varghese Apr 27, 2020 8:37 AM

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news

Nafisa Shaheen Apr 24, 2020 9:22 AM

Guest Column: Atul Ahluwalia, Founding Partner of First Partners, writes why a synergistic interplay of public and private enterprises can set India on a path to recovery post COVID-19

Atul Ahluwalia Apr 23, 2020 5:12 PM

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM

Brands are coming up with a 'contactless' dining option to address the changing consumer sentiments towards health & hygiene

Sanstuti Nath Apr 23, 2020 8:32 AM

The films are an extension of the Mask Force, teaching the public to make masks, in easy steps

exchange4media Staff Apr 23, 2020 8:22 AM

In today’s edition of First Responders – our series on reporters on the frontline during the COVID-19 pandemic, we feature Laxmi Prasad Pant, State Editor for Rajasthan, Dainik Bhaskar

Dipali Banka Apr 21, 2020 8:43 AM

Parsed by reputed data scientists and quantitative experts, Times Fact India Outbreak Report analyses the impact of the pandemic in India

exchange4media Staff Apr 21, 2020 2:00 AM

The campaign is aimed at honouring healthcare workers, the armed forces, police, drivers, delivery personnel, essential service personnel, and more who have made tremendous sacrifices

exchange4media Staff Apr 21, 2020 12:00 AM

Reliance Industries, its philanthropic arm, Reliance Foundation, along with Zomato, Taj Hotels, Uber and Oppo, were listed as companies whose Coronavirus responses resonated most

exchange4media Staff Apr 20, 2020 7:11 PM

Other celebs roped in for RB's disinfectant campaign include Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souz

exchange4media Staff Apr 20, 2020 4:48 PM

Sawaal Ghar Ghar Ka features an expert panel comprising prominent health experts such as Dr Naresh Trehan, Dr Arvind Lal and Monika Mahajan

exchange4media Staff Apr 20, 2020 1:15 PM

On e4m's webinar on the PR industry, a panel of experts discuss 'How are PR agencies bracing for a post-COVID business environment?'

exchange4media Staff Apr 20, 2020 8:34 AM

The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic

exchange4media Staff Apr 18, 2020 10:34 AM

Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m

Nafisa Shaheen Apr 18, 2020 8:55 AM

Dheeraj Sinha, MD of Leo Burnett India, signalled the importance of a sense of action orientation to sail smoothly through the rocky road ahead

Misbaah Mansuri Apr 17, 2020 8:58 AM

Watch as panellists Nitin Mantri, Kunal Kishore, Aman Gupta, Udit Pathak, Tarunjeet Rattan, Ruby Sinha, Vineet Handa & Karan Bhatia discuss the role of PR & communications during these tough times

exchange4media Staff Apr 16, 2020 7:55 PM

Fever FM, Nasha, Radio One, Radio Mirchi, Ishq FM, Radio City & Big FM have joined forces to create better awareness and to spread positivity in the lives of listeners

exchange4media Staff Apr 15, 2020 12:31 PM

Through the song Hum Honge Kamayab, actors of the channel's popular shows motivate viewers to not lose hope

exchange4media Staff Apr 14, 2020 5:33 PM

Writer, filmmaker & media guru Amit Khanna spells out how media and entertainment will fare in a post-COVID-19 world

Amit Khanna Apr 14, 2020 4:27 PM

Among its demands are a two-year tax holiday, removal of 5% customs duty on newsprint, a 50% increase in DAVP ad rates and a 100% increase in budget spends

exchange4media Staff Apr 14, 2020 9:30 AM

Purie, the Vice-Chairperson of the India Today Group, discusses burgeoning viewership, TV ratings, and programming plans in the times of COVID-19 in a chat with e4m

Tasmayee Laha Roy Apr 14, 2020 8:38 AM

With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth

Anjali Thakur Apr 14, 2020 8:33 AM

Presented by Dr Xand Van Tulleken and Psychologist Kimberley Wilson, the 1-hour feature will premier on 13th April

exchange4media Staff Apr 13, 2020 3:36 PM

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

The radio channel will enable partners to focus on brand building and business revival without having to worry about their immediate advertisement budget

exchange4media Staff Apr 11, 2020 11:47 AM

Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home

Nafisa Shaheen Apr 11, 2020 9:17 AM

Here's how our industry leaders are juggling work and home during the lockdown

exchange4media Staff Apr 11, 2020 8:45 AM