As per BARC data, Aaj Tak’s share in Hindi Speaking Market in Week 23 was nearly 15%, and during the Counting Hours it was close to 18% in the same category
As per the channel, the viewership was boosted by consumption through JioTV – in-app, c-TV, and via JioTV on MyJio app and JioBharat phones
Over 1 lakh interactions with Live TV, VoDs, Short Videos have been observed after the launch, the network said in a release
Aaj Tak, ABP News and India TV were the top earners on the crucial day
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher
As per the channel, it achieved a total reach of 2.04 crore people on December 8
As per BARC data, the channel has clocked an average AMA of 334.1 (000)
The brand promoted the election result day coverage through various traditional and new-age marketing tools
Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources
The newly launched platform also saw 28 million pageviews, 1.1 million video views and 8.1 million session on the crucial day
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts
The network has decided to carry flash news updates on the counting and results for those interested in the same
Total news viewership witnessed a growth of 81% whereas Hindi news viewership saw 84% growth on the counting day
Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats