The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
The new solution enables digital publishers to effectively monetize in the post-cookie era, without sacrificing consumer privacy, by positively targeting relevant ads
Speakers on this roundtable will discuss what it takes publishers to improve their audience engagement.
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB], consisting of a chairperson and six members
MGID is dedicated to providing publishers with the best solutions to monetize their content and audiences
Times and Google have a long standing partnership on Google Ad Manager
M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale