The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols

Shantanu David May 8, 2024 8:14 AM

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market

Kanchan Srivastava Sep 29, 2023 8:42 AM

With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players

Kanchan Srivastava Feb 15, 2023 8:40 AM

Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation

Ashvin Vellody Feb 1, 2022 8:49 AM

The new solution enables digital publishers to effectively monetize in the post-cookie era, without sacrificing consumer privacy, by positively targeting relevant ads

exchange4media Staff Oct 28, 2021 1:10 PM

Speakers on this roundtable will discuss what it takes publishers to improve their audience engagement.

exchange4media Staff Jun 23, 2021 9:37 AM

The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB], consisting of a chairperson and six members

exchange4media Staff May 28, 2021 6:26 PM

MGID is dedicated to providing publishers with the best solutions to monetize their content and audiences

exchange4media Staff Apr 19, 2021 5:57 PM

Times and Google have a long standing partnership on Google Ad Manager

exchange4media Staff Sep 23, 2020 4:15 PM

M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale

exchange4media Staff Jun 23, 2020 6:34 PM