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Brands Embrace Unique Creator Collaborations to Stand Out

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The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups

e4m Staff May 31, 2026 3:48 PM

Flam appoints Arun Kumar Rajendran as AVP-Marketing

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Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay

e4m Staff Dec 4, 2025 10:16 AM

AI start-up Flam secures Rs 38 crore in pre Series-A funding

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According to the company, the fund will be used for global expansion

e4m Staff May 28, 2024 5:40 PM

Flamingo unveils new TVC for 'Cool Pack' featuring Hrithik Roshan

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In the ad film, the actor is seen using Cool Pack to treat his swelling and pain post an action scene

exchange4media Staff Feb 21, 2022 12:51 PM

Flamingo unveils three new TVCs with Hrithik Roshan

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In the TVCs, Hrithik is seen using Flamingo products to overcome pain in his demanding professional lifestyle

exchange4media Staff Nov 27, 2021 7:56 AM

Flamingo renews collaboration with Hrithik Roshan as official brand partner

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Will soon launch 360-degree media campaign with the actor

exchange4media Staff Nov 11, 2021 6:18 PM

Is the Kidfluencer poised for growth?

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While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM

Lyxel&Flamingo bags social media mandate for VEGA

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The agency will handle strategic and creative responsibilities for the brand's social media

exchange4media Staff Apr 28, 2021 1:19 PM

Prachi Mohapatra named Marketing Head, OTC, Emerging Markets, Dr Reddy’s Laboratories

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Mohapatra was previously the CMO at Future Group’s FBB

exchange4media Staff Mar 9, 2021 8:34 AM

Hrithik Roshan stars in Flamingo's new campaign

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Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal

exchange4media Staff Dec 7, 2020 11:19 AM

Convosight e4m webinar: Panel to discuss post-COVID consumer behaviour in personal care

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Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM

On Lipstick Day, Oriflame inspires women to ‘Wear Your Bold’!

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The campaign uses an AR filter to help women seize the day and flaunt colours they love!

exchange4media Staff Jul 28, 2020 3:24 PM

Oriflame celebrates 'special moments with Dad' in new campaign

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With this, the brand is solidifying its commitment to supporting happy and healthy families

exchange4media Staff Jun 25, 2020 12:00 AM

Do #GoodForEarth says Oriflame on World Environment Day

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Through the campaign and its latest challenge, the brand encourages its digital audiences to adopt a nature-first mindset

exchange4media Staff Jun 7, 2020 12:00 AM

Oriflame India celebrates Mother's Day with #TheBeautyOfMoms campaign

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As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones

exchange4media Staff May 12, 2020 1:53 PM

Oriflame invites all for #FitFamilyChallenge campaign with VMLY&R India

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Through the campaign, users were asked to submit videos or pictures of their families exercising and getting fit together

exchange4media Staff Apr 18, 2020 12:08 PM