forecast
According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
exchange4media Staff Dec 5, 2022 5:39 PM
GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year
exchange4media Staff Jun 14, 2022 9:02 AM
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Kanchan Srivastava Feb 28, 2022 8:44 AM
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
exchange4media Staff Dec 9, 2021 1:43 PM
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
exchange4media Staff Jun 14, 2021 6:08 PM
Ormax Cinematix is a film campaign tracking and box office forecasting tool
exchange4media Staff Mar 16, 2021 3:59 PM
India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019
exchange4media Staff Feb 9, 2021 3:46 PM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at
exchange4media Staff Nov 19, 2020 2:54 PM
GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too
exchange4media Staff Jun 23, 2020 11:32 AM
On e4m’s webinar, industry experts opine that the post-COVID world will open up possibilities and challenges for firms & communicators with credible media being the route to go
exchange4media Staff Apr 30, 2020 9:29 AM
AccuWeather will leverage Httpool’s reach and expertise to strengthen its presence in India
exchange4media Staff Jan 28, 2020 12:48 PM
