Indian ad market to reach 1.2 lakh crore in 2024: IPG Mediabrands report
The market is expected to grow at 11.8%
forecast
India's ad revenue to grow 16.8 per cent in 2023: GroupM report
According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
Advertising to grow globally by 8.4% in 2022: GroupM
GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year
How growth of D2C brands is boosting e-commerce ad spends in India
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Indian advertising market to increase +15% in 2022: Magna Global Advertising Forecast
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
Global advt to grow by 19% in '21 with 15% higher ad revenue than '19: GroupM TYNY Report
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
Ormax Media launches Ormax Cinematix in nine languages
Ormax Cinematix is a film campaign tracking and box office forecasting tool
Global advertising spend expected to grow 5.8% in 2021: dentsu report
India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019
‘We can see Union Budget 2021 as a beginning of OOH and radio industry recovery’
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Auto has rebounded from April’s low point: GroupM’s ‘The Great Shift 2020’
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at
Global advtg to grow by double digits for 50% of top 10 mkts in '21: GroupM TYNY Report
GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too
The centrality of PR & Communications will be more relevant post-COVID, say experts
On e4m’s webinar, industry experts opine that the post-COVID world will open up possibilities and challenges for firms & communicators with credible media being the route to go
AccuWeather appoints Httpool as official ad sales partner in India
AccuWeather will leverage Httpool’s reach and expertise to strengthen its presence in India