The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024

e4m Staff Nov 12, 2024 10:27 AM

GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser

e4m Staff Aug 24, 2024 4:15 PM

Swati Bhattacharya was previously the Creative Chairperson of FCB India

Neeta Nair Aug 21, 2024 6:43 PM

The FMCG major has recorded a consolidated net profit of Rs 451 crore for the quarter

e4m Staff Aug 8, 2024 9:42 AM

This is a significant increase for the FMCG giant, considering up until a few years ago, this spend was around Rs 350-400 crores

e4m Staff Jul 22, 2024 1:52 PM

Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter

Sohini Ganguly Feb 1, 2024 10:21 AM

The TV campaign has been conceptualized by Lightbox, the in-house creative studio of GCPL

e4m Staff Nov 2, 2023 12:25 PM

The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%

exchange4media Staff Aug 8, 2023 2:13 PM

Media reports say GCPL’s ad spends have grown by over 49% as compared to the same quarter last year

exchange4media Staff Nov 10, 2022 8:40 AM

She joins from GCPL where she worked for the last 18 years

exchange4media Staff Nov 8, 2022 7:58 AM

Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies

Kanchan Srivastava Jul 26, 2022 8:29 AM

Parihar steps down from the position of Vice President & Head of Digital, Commerce and Transformation

exchange4media Staff May 30, 2022 4:24 PM

Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM

The company’s consolidated sales has grown by 8% year-on-year

exchange4media Staff Feb 8, 2022 4:18 PM

The ad has been conceptualised by Creativeland Asia

exchange4media Staff Oct 24, 2021 10:06 AM

The account will be managed out of the agency’s Mumbai office

exchange4media Staff May 19, 2021 11:15 AM

The campaign has been conceptualised by Wunderman Thompson Mumbai

exchange4media Staff Apr 3, 2021 7:32 AM

As part of the campaign, the brand along with Digitas India has devised a special rakhi made with Goodknight Patches that offer active protection from mosquitoes

exchange4media Staff Aug 8, 2020 10:50 AM

The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra

exchange4media Staff Mar 24, 2020 3:03 PM