Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser
Swati Bhattacharya was previously the Creative Chairperson of FCB India
The FMCG major has recorded a consolidated net profit of Rs 451 crore for the quarter
This is a significant increase for the FMCG giant, considering up until a few years ago, this spend was around Rs 350-400 crores
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
The TV campaign has been conceptualized by Lightbox, the in-house creative studio of GCPL
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
Media reports say GCPL’s ad spends have grown by over 49% as compared to the same quarter last year
She joins from GCPL where she worked for the last 18 years
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Parihar steps down from the position of Vice President & Head of Digital, Commerce and Transformation
Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022
The company’s consolidated sales has grown by 8% year-on-year
The ad has been conceptualised by Creativeland Asia
The account will be managed out of the agency’s Mumbai office
The campaign has been conceptualised by Wunderman Thompson Mumbai
As part of the campaign, the brand along with Digitas India has devised a special rakhi made with Goodknight Patches that offer active protection from mosquitoes
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra