gcpl
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
e4m Staff Jan 27, 2026 10:48 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
e4m Staff Nov 12, 2024 10:27 AM
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser
e4m Staff Aug 24, 2024 4:15 PM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
The FMCG major has recorded a consolidated net profit of Rs 451 crore for the quarter
This is a significant increase for the FMCG giant, considering up until a few years ago, this spend was around Rs 350-400 crores
e4m Staff Jul 22, 2024 1:52 PM
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
Sohini Ganguly Feb 1, 2024 10:21 AM
The TV campaign has been conceptualized by Lightbox, the in-house creative studio of GCPL
e4m Staff Nov 2, 2023 12:25 PM
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
exchange4media Staff Aug 8, 2023 2:13 PM
Media reports say GCPL’s ad spends have grown by over 49% as compared to the same quarter last year
exchange4media Staff Nov 10, 2022 8:40 AM
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Kanchan Srivastava Jul 26, 2022 8:29 AM
Parihar steps down from the position of Vice President & Head of Digital, Commerce and Transformation
exchange4media Staff May 30, 2022 4:24 PM
Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022
exchange4media Staff Feb 17, 2022 8:51 AM
The company’s consolidated sales has grown by 8% year-on-year
exchange4media Staff Feb 8, 2022 4:18 PM
The account will be managed out of the agency’s Mumbai office
exchange4media Staff May 19, 2021 11:15 AM
The campaign has been conceptualised by Wunderman Thompson Mumbai
exchange4media Staff Apr 3, 2021 7:32 AM
As part of the campaign, the brand along with Digitas India has devised a special rakhi made with Goodknight Patches that offer active protection from mosquitoes
exchange4media Staff Aug 8, 2020 10:50 AM
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra
exchange4media Staff Mar 24, 2020 3:03 PM