e4m IDMA 2024: P&G takes home gold metal for its Gillette campaign The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category e4m Desk Sep 3, 2024 3:07 PM
For influencers, having a clear communication with viewers is key: Prajakta Koli In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand Tanzila Shaikh Jan 8, 2024 3:25 PM
Shubman Gill & Shreyas Iyer in Gillette's new campaign The two have starred in the brand's 'Get a chance to play with the stars' digital film e4m Staff Nov 1, 2023 5:30 PM
Gillette Venus says ‘ooohhh without ouch’ in new TVC with Ananya Pandey The campaign has been conceptualized by Grey India e4m Desk May 16, 2023 12:21 PM
International Men's Day: The changing shades of masculinity in ads A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years Sandhya Raghavan Nov 18, 2022 9:08 AM
Gillette Venus launches campaign with Prajakta Koli, Barkha Singh & Sanjana Sanghi The campaign encourages all to acknowledge and celebrate the close bond with your BFFs this Friendship Day e4m Desk Aug 6, 2022 8:11 AM
Gillette comes up with #ShavingStereotypes campaign The #EngineeringChange campaign conceptualised by Grey India talks of unboxing ourselves out of societal norms e4m Desk Jun 27, 2022 6:10 PM
Brand Neeraj Chopra soars, but will it stay afloat? Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers Mansi Sharma Sep 16, 2021 8:57 AM
Loco strengthens its footprint with launch of Loco Originals The platform also launched season 3 of the chat show ‘Charcha With Thugwa,’ which will be hosted by 8Bit Thug with Gillette as its brand partner e4m Desk Jul 26, 2021 2:18 PM
Sachin Tendulkar wants people to spare a thought about barbers in new Gillette film The brand has also started an initiative to educate the barber community about COVID safety as they return to business e4m Desk Jun 22, 2020 7:14 PM
Gillette Venus launches #WhatsYourRepeat campaign with Ananya Panday The campaign, created by Grey India, features women trailblazers both in front of and behind the camera e4m Desk Mar 16, 2020 12:36 PM
Mars Wrigley appoints Kalpesh Parmar as General Manager for India Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager e4m Desk Jan 14, 2020 4:08 PM