Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market
Verma was previously with Biryani By Kilo
The account size is believed to be between Rs 100 cr and Rs 150 cr
Ropes in Hardik Pandya as brand ambassador
The account will be handled by the agency's Gurugram team
The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge
Prior to Havmor Ice Cream, he was associated with McCain Foods
The agency will handle communication for print and digital media
The company has launched a digital campaign to promote their new flavours
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
Panelists Tamanna Dhamija, Pavan Singh, Vincent Noronha, Adit Kohli, and Tasmayee Roy will discuss how the shift from ordering in to cooking-at-home has impacted the food industry
Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more
The agency will be taking care of the brand’s digital innovations, content creation and consumer engagement
Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways