Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas
The campaign, featuring Southern movie actor Jiiva, will be rolled out throughout the 14th edition of Indian Premier League on Disney Hotstar
Prior to joining Pramerica Life Insurance, Kalpana Sampat was the CEO for Swiss Reinsurance Co., India branch, and was instrumental in its launch in 2015
The multilingual campaign has garnered a tremendous response with a reach of 45.2 million (audio) and 26.7 million+ views (visual)
Conceptualized by Mullen Lowe Lintas, the TVC communicates the benefits and services provided by HDFC ERGO across their plethora of insurance products
This travel and lifestyle rewards programme is a free cancellation air travel policy that takes care of all cancellation concerns customers may have, in a volatile environment
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
Prior to this, Sangoi was associated with Aditya Birla Sun Life Insurance
In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair
The account will be handled by Rediffusion’s Mumbai office
Conceptualised by Leo Burnett Orchard, the film highlights how savings from not running our car can go a long way in supporting the families of our household staff during the COVID crisis
The video brings optimism among people in these challenging times and inspires them to keep pursuing their life goals
Conceptualised by Be the Bee, the anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing
Conceptualised by WATConsult, the video showcases doctors, medical workers and citizens who are bravely doing their bit to fight this global crisis
Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology
SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.
Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group
The films show slice-of-life situations which highlight low insurance premiums offered by Acko
Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print
Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation