Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019