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Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
Industry stakeholders have until July 27 to submit comments on the draft framework
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Jun 15, 2026 5:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands
Ganapathy Viswanathan Jun 15, 2026 5:36 PM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Aryendra Khan Jun 15, 2026 5:14 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
A P Sriram & e4m Staff Jun 15, 2026 5:06 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
