it
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Abbas Zaidi Mar 28, 2025 11:35 AM
You will see MOFSL being more visible next year: Sandeep Walunj, Group CMO
e4m Staff Mar 6, 2025 10:52 AM
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
NATIVE CONTENT Dec 23, 2024 10:28 AM
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Neeraj Singh & sunny Sainy Nov 30, 2024 1:35 PM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 25, 2024 10:55 AM
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Abhijit Avasthi Nov 22, 2024 4:51 PM
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
e4m Staff Nov 12, 2024 10:19 AM
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
e4m Staff Nov 12, 2024 9:25 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Abbas Zaidi Oct 3, 2024 2:20 PM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Abbas Zaidi Sep 20, 2024 12:07 PM
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
Aarti Pahwa Sep 19, 2024 2:17 PM
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
exchange4media Bangalore Bureau Sep 17, 2024 9:59 AM
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry bservers
neeraj test Sep 13, 2024 10:18 AM
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
e4m Desk Sep 11, 2024 12:37 PM
The platform aims to simplify search for services in design, tech, and production, and has partnered with over 200 brands like Jawa Yezdi, Unilever and Google
e4m Desk Sep 11, 2024 12:27 PM
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Chehneet Kaur Sep 9, 2024 9:03 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
e4m Staff Sep 6, 2024 12:56 PM
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
e4m Staff Sep 5, 2024 12:36 PM
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
Prior to this, Amrita Asrani was with Reckitt as Global Brand Marketing Director - Fabric Care & Fashion - Strategy & Innovation
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
