In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
The brand has collaborated with Shyam Steel for building the brand’s presence in Bihar, Jharkhand and Uttar Pradesh markets
Tilt Brand Solutions creates campaign
The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states
Kumar will be Executive Director - Channel Business, Asianet
Mumbai Indians made the most expensive purchase of Rs 15.25 crore for wicket keeper-batsman Ishan Kishan
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run
The agency has also announced the return of Vishal Jacob as Chief Digital Officer after close to 2 years with GroupM as Principal Consultant
According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019
The social media platform has on-boarded Satyajit Deb Roy, Satyen Kishan and Debasmita Ghosh to spearhead monetisation in North & East, West and South of India respectively
As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily