lgbtq

The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep

Payal Gwalani Jun 29, 2024 8:46 AM

With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community

Payal Gwalani Jun 27, 2024 4:00 PM

The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community

e4m Desk Sep 6, 2023 6:55 PM

Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts

Tanzila Shaikh Jun 7, 2023 9:07 AM

The campaign is based on the insurer expanding the definition of ‘family’

e4m Desk Jan 2, 2023 2:49 PM

The app has also introduced multilingual programming for its Originals

e4m Desk Jun 10, 2022 5:56 PM

The company provides additional fixed allowance to its employees to meet their personal and family needs

e4m Desk Feb 22, 2022 2:36 PM

The company has since apologised and pulled down the 20-second spot

e4m Desk Aug 18, 2021 11:27 AM

Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction

Nafisa Shaheen Jun 30, 2021 1:17 PM

Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers

Mansi Sharma Jun 3, 2021 8:29 AM

The concept of the show is in sync with EORtv's Mission to be inclusive and create acceptance for all communities in society

e4m Desk Dec 24, 2020 1:24 PM

The film festival has opensd up registrations

e4m Desk Jul 6, 2020 4:57 PM

The International Queer Film Festival will go live from July 22

e4m Desk Jul 4, 2020 4:21 PM

The marketplace made of BIPOC & LGTBQ+-owned media businesses aims to connect investors to underrepresented businesses

e4m Desk Jul 3, 2020 3:57 PM

The brand used a barcode to visually represent the uniqueness of every individual

e4m Desk Jun 30, 2020 12:00 AM

With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally

e4m Desk Jun 24, 2020 4:41 PM

The campaign also features a film that sheds light on inclusivity in the workspace which will soon go live on WeWork India’s social media handles

e4m Desk Jun 22, 2020 3:31 PM

It has also launched a well-being guide on how to handle negativity and challenges in the current social media landscape

e4m Desk Jun 14, 2020 12:00 AM

Vh1 Pride features exquisite line-up of tracks by LGBTQIA+ artists

e4m Desk Jun 9, 2020 10:00 PM

The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection

e4m Desk Jun 9, 2020 12:00 AM

EORTV will focus on stories with a mission to germinate acceptance for all LGBTQ and other hormonally challenged societal communities

e4m Desk May 29, 2020 5:47 PM

Headquartered in Mumbai, EORTV is helmed by stalwarts of the industry who aim to change mindsets and prevent discrimination against the community

e4m Desk May 28, 2020 2:15 PM

Gozoop, in association with Mahindra Lifespaces, has launched a second video as part of this campaign

e4m Desk Feb 22, 2020 7:53 AM

According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019

e4m Desk Feb 17, 2020 11:53 AM