lgbtq
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Payal Gwalani Jun 27, 2024 4:00 PM
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
exchange4media Staff Sep 6, 2023 6:55 PM
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
Tanzila Shaikh Jun 7, 2023 9:07 AM
The campaign is based on the insurer expanding the definition of ‘family’
exchange4media Staff Jan 2, 2023 2:49 PM
The app has also introduced multilingual programming for its Originals
exchange4media Staff Jun 10, 2022 5:56 PM
The company provides additional fixed allowance to its employees to meet their personal and family needs
exchange4media Staff Feb 22, 2022 2:36 PM
The company has since apologised and pulled down the 20-second spot
exchange4media Staff Aug 18, 2021 11:27 AM
Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction
Nafisa Shaheen Jun 30, 2021 1:17 PM
Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers
Mansi Sharma Jun 3, 2021 8:29 AM
The concept of the show is in sync with EORtv's Mission to be inclusive and create acceptance for all communities in society
exchange4media Staff Dec 24, 2020 1:24 PM
The International Queer Film Festival will go live from July 22
exchange4media Staff Jul 4, 2020 4:21 PM
The marketplace made of BIPOC & LGTBQ+-owned media businesses aims to connect investors to underrepresented businesses
exchange4media Staff Jul 3, 2020 3:57 PM
The brand used a barcode to visually represent the uniqueness of every individual
exchange4media Staff Jun 30, 2020 12:00 AM
With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally
exchange4media Staff Jun 24, 2020 4:41 PM
The campaign also features a film that sheds light on inclusivity in the workspace which will soon go live on WeWork India’s social media handles
exchange4media Staff Jun 22, 2020 3:31 PM
It has also launched a well-being guide on how to handle negativity and challenges in the current social media landscape
exchange4media Staff Jun 14, 2020 12:00 AM
Vh1 Pride features exquisite line-up of tracks by LGBTQIA+ artists
exchange4media Staff Jun 9, 2020 10:00 PM
The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection
exchange4media Staff Jun 9, 2020 12:00 AM
EORTV will focus on stories with a mission to germinate acceptance for all LGBTQ and other hormonally challenged societal communities
exchange4media Staff May 29, 2020 5:47 PM
Headquartered in Mumbai, EORTV is helmed by stalwarts of the industry who aim to change mindsets and prevent discrimination against the community
exchange4media Staff May 28, 2020 2:15 PM
Gozoop, in association with Mahindra Lifespaces, has launched a second video as part of this campaign
exchange4media Staff Feb 22, 2020 7:53 AM
According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019
exchange4media Staff Feb 17, 2020 11:53 AM
