Makani Creatives wins integrated creative mandate for Paragon’s Stimulus and Eeken
With the partnership, Paragon looks to tap into the younger generations
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Lee Cooper ushers in the summer with new campaign
The fashion brand has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere
Suchana Sarkar named CBO of Makani Creatives
Sarkar held leadership positions at several network agencies such as Lintas and Ogilvy as well as real estate giant Lodha
Aejaz Khan takes over as Makani Creatives CEO
He has over 25 years of experience in the advertising and marketing industry
Cheers grow louder for 'Family Man' as he goes job hunting
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
'The campaign spreads a feeling of joy with its touch of nostalgia & relatability'
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Will advertiser interest in cricket surge after India’s win against Australia?
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Brands and their Binod moment: Playing the social media game right
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
‘Digital experience will replace in-person experience, making it the new normal’
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
Budget 2020: Advertising industry seeks growth-oriented budget
In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman
Swiggy’s dig on Zomato & Uber: Audacious or a great marketing technique?
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
Mobile will remain the digital advertising hero in 2020 too
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it
Fact-checking social media tools will help users make informed decisions: Experts
With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation