With the partnership, Paragon looks to tap into the younger generations

e4m Staff Oct 25, 2023 6:21 PM

The fashion brand has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere

exchange4media Staff Mar 28, 2023 12:38 PM

Sarkar held leadership positions at several network agencies such as Lintas and Ogilvy as well as real estate giant Lodha

exchange4media Staff Mar 8, 2023 3:37 PM

He has over 25 years of experience in the advertising and marketing industry

exchange4media Staff Dec 14, 2022 12:30 PM

Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer

Noel Dsouza Apr 8, 2020 9:04 AM

In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman

exchange4media Staff Jan 30, 2020 7:43 AM

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation

exchange4media Staff Jan 7, 2020 8:28 AM