Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Govt of India, spoke at FICCI Frames 2024, about the pivotal role of Indian M&E and the various government initiatives to bolster it
The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others
While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored content strategy