marketing-communication
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Bhaskar Majumdar Nov 22, 2023 5:35 PM
She has been associated with the organisation for five years
exchange4media Staff Feb 17, 2023 6:41 PM
At the unveiling of the Pitch Madison Advertising Report 2023, panellists engaged in a discussion on the topic ‘Are Advertisers undervaluing the role and importance of IMC?’
exchange4media Staff Feb 17, 2023 10:50 AM
The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years
exchange4media Staff Nov 5, 2022 9:00 PM
Omnicom's newly-formed 'Team X' will handle the cross-divisional responsibility for the automotive brand's units in 40 global markets
exchange4media Staff Sep 21, 2021 11:08 AM
The responsibilities of the agency will include Creative Communication, Media (Traditional and Digital) Social Media Management and Performance marketing
exchange4media Staff Jul 22, 2021 10:56 AM
As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax
exchange4media Staff Oct 15, 2020 3:45 PM
Guest Column: Shirish Agarwal, Head - Brand & Marketing Communication, Panasonic India says innovation, empathy & relevance should be marketers' tools to survive the slowdown
Shirish Agarwal May 25, 2020 8:58 AM
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis
Anjali Malhotra May 12, 2020 8:46 AM
Guest Column: Neha Dk, Marketing Director, Pizza Hut India, says everyone has a 'COVID-19 filter' applied to their conversations, which is bound to alter consumer behaviour
