Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
marketing-communication
Unifying storytelling threads in the entwined worlds of Media and PR
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Hilton Goa Resort elevates Abishek Chandran to Cluster Director of Marketing & Comms
He was earlier Cluster Marketing & Communication Manager
Anshuman Chakravarty joins Somani Ceramics as Head of Marketing & Communications
Chakravarty was earlier with Usha International
Manjiree Gohad elevated as Director – Marketing Communications at UBS
She has been associated with the organisation for five years
'Separating advertising from integrated marketing communication is tough today'
At the unveiling of the Pitch Madison Advertising Report 2023, panellists engaged in a discussion on the topic ‘Are Advertisers undervaluing the role and importance of IMC?’
Kenya Tourism Board unveils the multiple facets of the country in new global campaign
The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years
Omnicom takes home Mercedes-Benz's marketing communication mandate
Omnicom's newly-formed 'Team X' will handle the cross-divisional responsibility for the automotive brand's units in 40 global markets
Efficacy Worldwide bags marcom mandate for electric vehicle company EeVe India
The responsibilities of the agency will include Creative Communication, Media (Traditional and Digital) Social Media Management and Performance marketing
DDB Mudra Group wins IMC mandate for IndoSpace
As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax
Reinventing marketing communications during COVID-19
Guest Column: Shirish Agarwal, Head - Brand & Marketing Communication, Panasonic India says innovation, empathy & relevance should be marketers' tools to survive the slowdown
Empathy, Courage & Humility will be the differentiators for brands in a post-COVID world
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis
Do brands need a new language to communicate post-COVID-19?: Neha Dk, Pizza Hut
Guest Column: Neha Dk, Marketing Director, Pizza Hut India, says everyone has a 'COVID-19 filter' applied to their conversations, which is bound to alter consumer behaviour