McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
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McCain India names Mainak Dhar as Managing Director
Most recently, Mainak Dhar was the founder of ‘Mentoring by Mainak’
McCain celebrates memorable monsoon moments in new campaign
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
Every day is a 'Fryday', says McCain Foods
The DVCs have been conceptualized by BBDO
Ready-to-cook brands up AdEx to make inroads in India
As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
Akshay Kumar says don’t be ‘Dawai ki Dukaan’, have Dabur Chyawanprash
The campaign has been conceptualised by McCann
McCain’s campaign with Karisma Kapoor evokes social media banter
The campaign conceptualised by EFGH Brand Innovations got 14 different brands to help a super fan meet the actor
McCain Foods India names Piyush Patnaik as Managing Director
Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
McCain Foods launches new campaign for home-made burgers
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
'Branding leads to building unique identity for the brand, placing it in consumer's mind'
Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns
Havmor Ice Cream appoints Komal Anand as Managing Director
Prior to Havmor Ice Cream, he was associated with McCain Foods