Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
The campaign focuses on the proposition of 'bharosa' or trust
Dixit was onboarded as Brand Ambassador earlier this year
The brand already has Amitabh Bachchan on board
The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
The agency also won the OOH mandate for Muthoot Forex for the Kochi market
The most appealing and creative ad campaigns that impressed us between October 1 and 15 of 2022
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit
The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums
George died in his New Delhi home after a fall, according to reports
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
This service enables customers to avail a gold loan without stepping out of his/her home
The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media