native
As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
NATIVE CONTENT Sep 16, 2024 10:11 AM
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead
NATIVE CONTENT Apr 5, 2023 9:00 AM
Desynova’s solutions and services enable Planetcast to strengthen and expand its cloud-based content management capabilities
exchange4media Staff Mar 22, 2023 1:04 PM
Native Content: The partnership will allow Kidoz to scale its business solutions in India in addition to other markets
NATIVE CONTENT Feb 1, 2023 10:01 AM
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
exchange4media Staff Jan 31, 2023 4:46 PM
As per the partnership, Taboola will exclusively power native ads across the digital properties of Yahoo, which will offer its extensive scale and reach in return
exchange4media Staff Nov 29, 2022 1:41 PM
Graham’s remit will include strengthening Yahoo native ad product capabilities to suit APAC’s marketing landscape
exchange4media Staff Aug 23, 2022 12:54 PM
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
exchange4media Staff Mar 31, 2022 12:51 PM
Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads
exchange4media Staff Dec 14, 2021 12:27 PM
MGID is dedicated to providing publishers with the best solutions to monetize their content and audiences
exchange4media Staff Apr 19, 2021 5:57 PM
A study by Outbrain, in partnership with Lumen, looks at how trust, clicks, and purchases are impacted by online environment or ad formats for the e-commerce industry
exchange4media Staff Sep 7, 2020 8:42 AM
Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry
Neeta Nair May 15, 2020 9:11 AM
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India
Noel Dsouza Mar 20, 2020 8:33 AM
