The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Prior to this, Goswami was with Adfactors PR
Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead
Desynova’s solutions and services enable Planetcast to strengthen and expand its cloud-based content management capabilities
Native Content: The partnership will allow Kidoz to scale its business solutions in India in addition to other markets
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
As per the partnership, Taboola will exclusively power native ads across the digital properties of Yahoo, which will offer its extensive scale and reach in return
Graham’s remit will include strengthening Yahoo native ad product capabilities to suit APAC’s marketing landscape
The campaign is conceptualized by Ittisa
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads
MGID is dedicated to providing publishers with the best solutions to monetize their content and audiences
A study by Outbrain, in partnership with Lumen, looks at how trust, clicks, and purchases are impacted by online environment or ad formats for the e-commerce industry
Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India