Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports

Nisha Sampath Aug 6, 2024 2:51 PM

Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating

Payal Gwalani Jun 26, 2024 9:29 AM

We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year

Sandhya Raghavan Jan 27, 2024 8:43 AM

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in

Chehneet Kaur Dec 11, 2023 8:45 AM

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

Tanzila Shaikh Jun 20, 2023 9:12 AM

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy

Tanzila Shaikh Apr 20, 2023 2:03 PM

Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows

Tanzila Shaikh Mar 16, 2023 1:17 PM

Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand

Tanzila Shaikh Mar 10, 2023 9:49 AM

Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts

Tanzila Shaikh Feb 17, 2023 3:11 PM