The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
The award follows a competitive tender
Experts talk about the potency of a standardized measurement system as DOOH gains prominence
The media rights were won following a competitive bidding process
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry