ooh-media
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
Experts talk about the potency of a standardized measurement system as DOOH gains prominence
Rasika Kiran Upasani Dec 2, 2021 9:04 AM
The media rights were won following a competitive bidding process
exchange4media Staff Apr 7, 2021 3:52 PM
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
exchange4media Staff Mar 2, 2021 8:09 AM
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
exchange4media Staff Feb 9, 2021 8:37 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation
exchange4media Staff May 28, 2020 11:28 AM
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
Noel Dsouza May 26, 2020 8:27 AM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai
exchange4media Staff Jan 24, 2020 9:17 AM
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
Noel Dsouza Jan 14, 2020 9:37 AM
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry
Anjali Thakur Jan 8, 2020 8:59 AM
