Ad volumes up 28% in first 15 matches of ICC WC 2023: TAM report
Perfumes/deodorant was the leading category with 10% share of ad volumes
perfume
Wild Stone unveils campaign for its latest collection of perfumes
The film will be amplified on YouTube, Instagram and Facebook
Envy Perfume launches new TVC featuring Akshay Kumar
The campaign debuted on major TV networks in a variety of genres
Villain ropes in Hardik Pandya as brand ambassador
The cricketer will be promoting the brand’s new perfume range
Beardo’s latest campaign features Vicky Kaushal
The film promotes Beardo's Whiskey Smoke perfume
Cuticura unveils TVC for its newly-launched body perfume range
The commercial is crafted and designed by Leo Burnett
Smell of good marketing: How retail brands are using scent to create unique identities
Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers
e4m's Business Leaders Roundtable to explore fresh perspectives for digital growth
The event is set to take place virtually on September 9, 2021
Offline channels are showing a very healthy recovery: Kanwalpreet Walia, Titan
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally