Perfumes/deodorant was the leading category with 10% share of ad volumes

e4m Staff Oct 23, 2023 6:28 PM

The film will be amplified on YouTube, Instagram and Facebook

e4m Staff Oct 8, 2023 10:25 AM

The campaign debuted on major TV networks in a variety of genres

exchange4media Staff Jun 13, 2023 5:43 PM

The cricketer will be promoting the brand’s new perfume range

exchange4media Staff Aug 29, 2022 5:56 PM

The film promotes Beardo's Whiskey Smoke perfume

exchange4media Staff Aug 14, 2022 10:00 AM

The commercial is crafted and designed by Leo Burnett

exchange4media Staff Jan 11, 2022 6:16 PM

Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers

Shantanu David Nov 9, 2021 8:32 AM

The event is set to take place virtually on September 9, 2021

exchange4media Staff Sep 6, 2021 8:29 AM

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally

Ritika Raj Jan 1, 2021 9:06 AM