According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore
While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts
The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback
DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners
As per data, jacket-full page was the preferred ad position in the print medium during 2020
The copy of the ad urges team India to 'keep winning and proving the world wrong'
Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20
The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also