puneet-das

‘Digital as a component is higher than the category average for Tata Tea Premium’

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Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

Tata Tea Chakra Gold celebrates the 'Tamizh way of life' in campaign for new year

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The ads have been conceptualized by Mullen Lintas and directed by V. K. Prakash

exchange4media Staff Apr 17, 2023 12:36 PM

Ad spends in digital is going to go up for Tata Consumer Products: Puneet Das

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Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more

Nilanjana Basu Mar 20, 2023 9:05 AM

‘Jaago re’ was born before ‘brand’ & ‘purpose’ came together: Puneet Das

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At Pitch BrandTalk 2022, Puneet Das, President - Packaged Beverages, (India & S Asia), Tata Consumer Products, spoke about the brand’s ‘Jaago re’ journey

exchange4media Staff Dec 1, 2022 1:23 PM

Pitch BrandTalk 2022 today: Aligning Brand Vision & Business Growth

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The conclave will be held at The Radisson Blu Plaza, Delhi, 10am onwards

exchange4media Staff Nov 29, 2022 7:57 AM

Tata Tea Leaf celebrates the spirit of Chhath in new integrated campaign

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The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival

exchange4media Staff Oct 29, 2022 8:12 AM

'Watching Cricket World Cups is so immersive you feel your actions can influence outcomes'

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We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16

exchange4media Staff Sep 6, 2022 9:26 AM

‘Consumer experience comes in the form of product, value, availability & accessibility’

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Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all

Ritika Raj Jan 27, 2021 8:43 AM

‘Our endeavor is to evoke regional pride while reinforcing national stature’

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Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM

For every market, every element of marketing needs to be localised: Puneet Das

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Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

Tata Tea’s I-Day campaign highlights our regional expertise: Puneet Das

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Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

e4m India Brand Conclave: Experts to discuss TV industry in post-COVID world today

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In the first ‘Dakshin Virtual Series’, panellists will look at how the industry will emerge stronger after the pandemic

exchange4media Staff May 18, 2020 8:54 AM