At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity
Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference
The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital
Guest Column: Nandini Chatterjee, Chief Communication Officer, PwC India, shared that it’s best to identify the digital priorities of the organisation and look for a candidate who can fill those gaps
Guest Column: Nandini Chatterjee, Chief Communication Officer, PwC India, shared that it’s best to identify the digital priorities of the organisation and look for a candidate who can fill those gaps
The report by PricewaterhouseCoopers says that subscription video on demand will be the prime driver of revenue, increasing at a 30.7% CAGR from US$708mn in 2019 to US$2.7bn in 2024
In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown
At the NEONS OOH Conference, Rajib Basu, Leader - Media & Entertainment, PwC India, spoke on the topic - Traditional to Digital to Mobile: What next in Outdoor Advertising?
Basu, Partner & Leader, Entertainment & Media, PwC India, will speak on the topic ‘India on Traditional to Digital to Mobile: What next in Outdoor Advertising?’