retail-media
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’
e4m Staff Jan 30, 2024 8:09 AM
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
e4m Staff Jan 29, 2024 11:55 AM
Melanie Zimmermann comes to Criteo after her stint as VP-Head of Macy’s Media Network
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively
Kanchan Srivastava Aug 30, 2023 8:11 AM
The survey sought to understand the perception of brands and retailers and approaches to retail media better
exchange4media Staff Jun 15, 2023 9:57 AM
