Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
Melanie Zimmermann comes to Criteo after her stint as VP-Head of Macy’s Media Network
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively
The survey sought to understand the perception of brands and retailers and approaches to retail media better