With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client Lead and Executive Director at VMLY&R Thailand
The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more
The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready
As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge
Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people