Whispering to be heard
Guest Column: Shantomoy Ray of K-Factor Communications explains how meditative branding uses stillness and silence to forge deeper brand connections
shantomoy-ray
From AI to AR: Top trends defining the future of advertising
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Bridging cultures, boosting brands
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Brand loyalty and advertising: Building long-term relationships
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Ethics in advertising: Balancing persuasion and deception
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India
Navigating the streaming wave: Challenges and opportunities for modern advertisers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
The Power of Mobile Advertising: Exploring its rising significance
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Programmatic Advertising: Shaping the new era of digital marketing
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
The rise of social media influencers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Advertising to Gen Z: Strategies for a digital-first generation
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Clients will always appreciate efforts to go beyond promises
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment
Advertising is ubiquitous and, in many cases, obnoxious & intrusive
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements