Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
Prior to this, Jiten Mahendra was with Ample as its Chief Marketing Officer
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
As part of the immediate creative mandate, the agency devised two marquee campaigns for the brand
The campaign is titled ‘We-Time Wali Diwali’
The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand
Prior to this, Mishra was Chief Commercial Officer and CEO of Homestop
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
The 'Nayi Diwali Nayi Soch' campaign focuses on how Indian families have become more progressive today in their gifting choices
The film showcases the actor surprising her family at home during the festivities
The campaign has been brought to life by Flying Mind Creative Solutions
The campaign driven by real-life situations shows the modern take on fathers
Jabbal will also be the Customer Care Associate
This 360-degree campaign echoes Fratini’s ethos of confidence and style
The move highlights Shoppers Stop’s increasing focus on private brands, the company said
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
Basu has a strong experience of nearly 2 decades in customer behavior, marketing, and communications
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce
Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television
As part of the campaign, customers can win discounts and e-vouchers
Through this campaign, the brand revisits all the virtues our mother taught us
In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown
A live storytelling session to be hosted on social media to educate kids about precautions to be taken and how to understand its symptoms
The creative salutes frontline professionals risking their lives to protect the citizens
Prior to this, Mohta was Corporate Communications and CSR Lead at Shoppers Stop