Cadbury Silk tells a sweet tale of love for its new 'dessert' range
The launch will also be supported by a 360-degree communication campaign
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Sunidra marks 25 years with launch of Silkie
The company has also announced Onam scheme for consumers, Naadengum Nidraghosham
This Valentine’s Day, Cadbury Silk merges magic of love with power of AI
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
Aparshakti Khurana solves dressing dilemma with Siyaram
The influencer-led campaign for the clothing brand is targeted at young adults
Nalli Silks celebrates ‘Soundarya’ in Diwali campaign
The brand has released a video celebrating the twelve sarees in the Soundarya collection
Cadbury Dairy Milk Silk unveils new look, launches 'S for Love' campaign
A 360-marketing campaign will introduce the identity of the brand
Mondelez India launches Cadbury Dairy Milk Silk Bubbly Bubblegum
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
Siyaram’s new campaign ‘Kahani Karigar Ki’ honours the tailoring community
The campaign has been conceptualised and executed by AGENCY09
Cadbury Dairy Milk Silk uses AR in new ad, invites couple for dinner date in metaverse
The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)
Siyaram Silk Mills awards digital mandate to AGENCY09
The account is being handled by the agency's Mumbai office
Finding a viable key to outrun price wars
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Dairy Milk Silk Mousse is a 'scoop into chocolate heaven' says Mondelez's new campaign
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
Brands upbeat about sales uptick in the festive season
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and customer convenience
Terribly Tiny Tales collaborates with Cadbury Dairy Milk Silk for web show 'Butterflies'
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
Sunsilk celebrates never-give-up spirit in new ad film
The film, conceptualised by Wunderman Thompson South Asia, has been released on TV and digital platforms
Cadbury Dairy Milk Silk comes up with TVC to boost new brand thought
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
Sunsilk inspires girls to look and feel good through #lockdownhairstyles
Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created
This Valentine's Day, Ogilvy & Cadbury Dairy Milk Silk ask 'how far will you go for love?'
The campaign will be rolled out with high impact outdoors, digital and in-store promotions
Pocket Aces partners with Cadbury Dairy Milk Silk to launch Instagram web series 'Firsts'
The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages
mCanvas reveals 10 top interactive ads of 2019
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019