Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix
By leveraging the topicality of summer, the campaign by Mullen Lintas Mumbai aims to build an umbrella idea for delivering relatable narratives and driving awareness for the brand
e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more