tata-cliq

It's crucial for brands to strive for consistency in customer experience: Gopal Asthana

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At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital

e4m Staff Jul 22, 2024 9:18 AM

Social Beat wins SEO mandate of Tata CLiQ

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The account was won after a multi-agency pitch

e4m Staff Oct 23, 2023 11:43 AM

Gopal Asthana appointed as CEO of Tata CLiQ

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Asthana was previously the Chief Business Officer at Nykaa Fashion

exchange4media Staff Jul 10, 2023 11:35 AM

'Our new campaign captures the revolution that is driving a change in our desires'

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Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more

Tanzila Shaikh Feb 27, 2023 9:33 AM

Titan's IRTH intends to create long meaningful relationships with consumers: Manish Gupta

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Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision for the newly launched IRTH handbags

Kanchan Srivastava Oct 21, 2022 9:10 AM

Tata Cliq CEO Vikas Purohit quits: Reports

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Purohit joined Tata Cliq in November 2016

exchange4media Staff Oct 19, 2022 3:26 PM

Recognizing the power of blending content with commerce

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Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix

Mohua Das Gupta Jun 20, 2022 8:39 AM

Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata CLiQ Luxury

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Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more

Ritika Raj Apr 8, 2022 8:44 AM

‘Brands need to be more transparent in messaging & profiling’

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The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’

exchange4media Staff Mar 28, 2022 12:10 PM

'We see ourselves as creative experts & thought leaders, looking to add value to brands'

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Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more

exchange4media Staff Sep 3, 2021 8:49 AM

Karan Johar Birthday Special: A look at some of the showman's most memorable ads

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On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

KJo & Twinkle Khanna banter with each other over ACs & clothes in new Tata CLiQ campaign

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By leveraging the topicality of summer, the campaign by Mullen Lintas Mumbai aims to build an umbrella idea for delivering relatable narratives and driving awareness for the brand

exchange4media Staff Mar 16, 2021 8:14 AM

Tata CLiQ Luxury appoints Almona Bhatia as Chief Strategy Officer

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Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand

exchange4media Staff Dec 28, 2020 11:45 AM

e4m Webinar: Experts to share insights on making 'Search' work for your brand

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e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more

exchange4media Staff Sep 15, 2020 9:12 AM