According to the TRAI report, the total pay active subscriber base of private DTH operators has decreased by 1.4% to 68.89 million in September 2021 from 69.86 million in June 2021
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
The resolution for Shobha Kapoor's remuneration received 43.23% votes in favour & 56.77% votes against it, whereas Ekta Kapoor's remuneration got 44.549% votes in favour & 55.451% votes against it
As per the weekly data, Sony Entertainment Television‘s dance reality show 'Super Dancer Chapter 4' enters the top five shows' list in both urban and overall markets
From ensuring additional safety and hygiene measures to covering the cost of logistics, broadcasters bear the additional expenses despite ad revenue going down
Going beyond the traditional marriage sequence, Zee Kannada embraces the success of the show by celebrating the marriage of the protagonists with the residents of Mandya and Davangere
The producers of several shows said that they are strictly following SOPs and taking all necessary precautions on the sets to provide undisrupted entertainment to their audience
An adaptation of ongoing Colors Marathi's Jeev Zala Yeda Pisa, this show brings together exceptionally strong characters, outstanding chemistry and an extremely interesting storyline
Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India
The draft policy aims to meet the diverse requirements of the audience to receive news, reliable information & high-quality entertainment anytime, anywhere in the language of their choice
Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want to watch
NTO 2.0 restricts DPOs from changing the LCN of channels. This will prevent DPOs from placing channels out of genre and negotiating money from broadcasters for 'correct placement'