tokyo-olympics

As per reports, Hiroshi Igarashi made the admissions during questioning by prosecutors

e4m Desk Feb 27, 2023 11:24 AM

Authorities in Tokyo recently raided offices of Dentsu, ADK Holdings in this connection

e4m Desk Dec 21, 2022 9:12 AM

The campaign ‘Khudse’ also features high jumper Dev Karthick and judo champ Olivia

e4m Desk Jul 30, 2022 8:17 AM

As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

e4m Desk Sep 4, 2021 8:13 AM

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

e4m Desk Aug 23, 2021 8:57 AM

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV

e4m Desk Aug 16, 2021 8:28 AM

The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai

e4m Desk Aug 9, 2021 2:20 PM

The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM

Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM

The 23-year-old wrestler is from a Sonipat village in Haryana

e4m Desk Aug 6, 2021 8:58 AM

The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020

Sonam Saini Aug 6, 2021 8:57 AM

The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

e4m Desk Aug 6, 2021 8:50 AM

In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

The team won a bronze medal after a 41-year gap

e4m Desk Aug 5, 2021 12:32 PM

The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on

Mansi Sharma Aug 5, 2021 8:41 AM

Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine

Mansi Sharma Aug 5, 2021 8:29 AM

Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD

e4m Desk Jul 26, 2021 12:21 PM

The announcement was made by IOA secretary general Rajiv Mehta

e4m Desk Jul 23, 2021 4:01 PM

A medley of ways in which brands extended support to the Indian contingent

e4m Desk Jul 23, 2021 8:31 AM

‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games

e4m Desk Jul 21, 2021 3:08 PM

The platform has urged users to post using #MojCheers4India to shower support to the athletes

e4m Desk Jul 21, 2021 12:01 PM

The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists

e4m Desk Jul 15, 2021 5:18 PM

SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM

Over 100 Indian athletes and sportspersons will represent India in Tokyo Olympics starting July 23

e4m Desk Jul 13, 2021 1:14 PM

The objective behind the collaboration is to drum up support for the Indian contingent

e4m Desk Jul 5, 2021 12:30 PM

The minute-long TVC talks about the fencer's trials and tribulations in her struggle to realise her dreams

e4m Desk Jun 22, 2021 11:23 AM

The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign

e4m Desk Oct 20, 2020 12:09 PM

The agreement will further support Team India’s promotions at its distinct multiplex properties around the country

e4m Desk Aug 13, 2020 4:18 PM

Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars

e4m Desk May 21, 2020 5:34 PM

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

We bring you a roundup of the news that made headlines this past week

e4m Desk Mar 28, 2020 10:01 AM

The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks

e4m Desk Mar 24, 2020 8:48 AM

The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history

e4m Desk Feb 26, 2020 2:59 PM

The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

e4m Desk Jan 20, 2020 3:43 PM