tokyo-olympics
As per reports, Hiroshi Igarashi made the admissions during questioning by prosecutors
exchange4media Staff Feb 27, 2023 11:24 AM
Authorities in Tokyo recently raided offices of Dentsu, ADK Holdings in this connection
exchange4media Staff Dec 21, 2022 9:12 AM
The campaign ‘Khudse’ also features high jumper Dev Karthick and judo champ Olivia
exchange4media Staff Jul 30, 2022 8:17 AM
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
exchange4media Staff Sep 4, 2021 8:13 AM
Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around
exchange4media Staff Aug 23, 2021 8:57 AM
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
Nafisa Shaheen Aug 16, 2021 2:14 PM
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
exchange4media Staff Aug 16, 2021 8:28 AM
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
exchange4media Staff Aug 9, 2021 2:20 PM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu
Madhukar Kumar Aug 6, 2021 1:39 PM
The 23-year-old wrestler is from a Sonipat village in Haryana
exchange4media Staff Aug 6, 2021 8:58 AM
The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020
Sonam Saini Aug 6, 2021 8:57 AM
The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products
exchange4media Staff Aug 6, 2021 8:50 AM
In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year
Sonam Saini Aug 6, 2021 8:34 AM
The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on
Mansi Sharma Aug 5, 2021 8:41 AM
Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine
Mansi Sharma Aug 5, 2021 8:29 AM
Industry is rife with speculations about her doubling endorsement fees
Mansi Sharma Aug 4, 2021 8:07 AM
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
Misbaah Mansuri Jul 29, 2021 8:31 AM
As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD
exchange4media Staff Jul 26, 2021 12:21 PM
The announcement was made by IOA secretary general Rajiv Mehta
exchange4media Staff Jul 23, 2021 4:01 PM
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff Jul 23, 2021 8:31 AM
‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games
exchange4media Staff Jul 21, 2021 3:08 PM
The platform has urged users to post using #MojCheers4India to shower support to the athletes
exchange4media Staff Jul 21, 2021 12:01 PM
The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists
exchange4media Staff Jul 15, 2021 5:18 PM
SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates
Sonam Saini Jul 14, 2021 8:30 AM
Over 100 Indian athletes and sportspersons will represent India in Tokyo Olympics starting July 23
exchange4media Staff Jul 13, 2021 1:14 PM
The objective behind the collaboration is to drum up support for the Indian contingent
exchange4media Staff Jul 5, 2021 12:30 PM
The minute-long TVC talks about the fencer's trials and tribulations in her struggle to realise her dreams
exchange4media Staff Jun 22, 2021 11:23 AM
The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign
exchange4media Staff Oct 20, 2020 12:09 PM
The agreement will further support Team India’s promotions at its distinct multiplex properties around the country
exchange4media Staff Aug 13, 2020 4:18 PM
Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars
exchange4media Staff May 21, 2020 5:34 PM
The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players
Tasmayee Laha Roy Mar 31, 2020 7:38 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Mar 28, 2020 10:01 AM
The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks
exchange4media Staff Mar 24, 2020 8:48 AM
The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history
exchange4media Staff Feb 26, 2020 2:59 PM
The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art
exchange4media Staff Jan 20, 2020 3:43 PM
