transit

MOMS executes metro train branding campaign in Mumbai for Goldmedal Electricals

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The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)

exchange4media Staff Jan 19, 2023 10:51 AM

NMRC invites e-bids for two advertising tenders for branding on their metro line

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A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

DMRC sites see dip in ad revenue despite increase in ridership

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The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

DMRC invites advertising bids for Red Line

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The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years

Noel Dsouza Jan 5, 2021 9:00 AM

Brands get a chance to prefix names to station names as part of MMRCL's bid for Line 3

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The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

Is DOOH the way forward for Transit Media?

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DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Mumbai OOH owners not happy with Western Railway’s licence fee relief proposal

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As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September

Noel Dsouza Oct 27, 2020 8:48 AM

DMRC invites bids for advertising rights on Line 8

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The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM

Railway & transit OOH to weather the lockdown setback, say experts

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Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

How RSRTC & Audiowala Network's COVID-19 campaign helped educate over 5 crore people

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Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan

Noel Dsouza Apr 9, 2020 9:01 AM

Going forward, transit media will be the trendsetter: Pradeep Kumar KR

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Pradeep Kumar KR, MD, Vijaya OOH Media Solutions, talks about the changing OOH landscape and the 25-year journey of the out-of-home agency

Neethu Mohan Feb 4, 2020 8:21 AM

How Vritti iMedia captured regional touchpoints with brand activations

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Vritti iMedia an OOH player came out with niche brand activations for Sapat Tea during regional festivals

Noel Dsouza Jan 20, 2020 8:57 AM