transparency
Rajkumar Remalli on AI's Role in Enhancing Media Buying Efficiency?blur=25

Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge

e4m Staff Jun 17, 2026 12:46 PM

Influencer Marketing in India: A Shift Towards Credibility and Trust?blur=25

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

e4m Staff Jun 17, 2026 11:38 AM

India Considers New AI Regulations as Digital Laws Fall Short?blur=25

The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 17, 2026 10:09 AM

Supreme Court Draft AI Regulations Shape India's Future Governance?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

e4m Staff Jun 8, 2026 1:51 PM

Youtube?blur=25

As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines

e4m Staff Mar 27, 2024 11:40 AM

google?blur=25

Alejandro Borgia, Director, Product Management, Ads Safety, Google, says that the tech firm is relying on a combination of human reviews and automated systems

Shantanu David Mar 29, 2023 5:33 PM

Tamil nadu?blur=25

As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google

Tasmayee Laha Roy May 6, 2021 8:56 AM

twitter?blur=25

Dorsey, addressing the 'trust deficit Twitter has been facing, said that they intend to improve 'transparency, accountability, reliability and choice'

exchange4media Staff Mar 2, 2021 11:46 AM

TRAI?blur=25

The counter comments for the Consultation Paper on ‘Transparency in Publishing of Tariff Offers’ can now be filed by February 21, 2020

exchange4media Staff Jan 25, 2020 9:43 AM

TikTok?blur=25

According to the report, India had presented 99 legal requests and 8 emergency requests, bringing the total number to 107

exchange4media Staff Jan 2, 2020 7:58 PM