upfront

Crucial to use the right communication for brands in regional market: Karthik Srinivasan

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Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

Investment in search will only grow as it's an intent-driven platform: Aditya Varadarajan

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At the Festival Marketing Edition of e4m Upfront, Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, spoke about leveraging the power of 'Search'

exchange4media Staff Sep 6, 2021 10:15 AM

'How Sharechat & Moj are making digital advertising more fun & engaging'

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Ratan Singh Rathore & Palkush Rai Chawla, of Sharechat & Moj, highlighted four trends that can help any brand up its digital game, at e4m Upfront: : Festival Edition

exchange4media Staff Sep 3, 2021 4:39 PM

Marathi GEC has grown from 13% to 23% share in the state in last 5 yrs: Nandini Singh

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Nandini Singh, Channel GM & Business Head, Star Pravah, explains why brands should invest in Maharashtra separately at e4m Upfront: Festival Edition

exchange4media Staff Sep 3, 2021 3:27 PM

e4m Upfront: The Festival Edition is all about innovation and insights

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e4m’s Festival Marketing Edition is all set to take place on August 24 and 25

exchange4media Staff Aug 24, 2021 8:39 AM

e4m Upfront South kicks off today with power-packed sessions

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The two-day event will see leading technology companies such as Bobble AI, VEVE, Adobe India, ShareChat & Moj present digital offerings

exchange4media Staff Jun 29, 2021 8:27 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 30, 2021 8:33 AM

e4m Upfront set to kick off today with power-packed sessions

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The two-day event will see leading media and tech companies/brands demonstrate their content and digital offerings to marketers and agencies

exchange4media Staff Jan 28, 2021 8:29 AM

e4m Upfront 2020: News18 Network showcases branding opportunities

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On the latest edition of e4m Upfront 2020, News 18 Network showed how brands can benefit from their multitude of platforms to execute impactful campaigns

exchange4media Staff Nov 18, 2020 9:18 AM

e4m Upfront 2020 shares a dynamic overview of digital strategies with brand marketers

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The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing

exchange4media Staff Nov 11, 2020 9:25 AM

e4m Upfront to aid digital & marketing ecosystem with new insights

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The upcoming edition of e4m Upfront will explore topics on content and influencer marketing

exchange4media Staff Nov 2, 2020 9:01 AM

Mobile content revolution: What brands need to know

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InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition

exchange4media Staff Aug 18, 2020 1:48 PM

e4m Content Upfront begins today

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Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

Data and insights to be the main draw at e4m Content Upfront

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Media companies and agencies see it as an activity to galvanise ad spends as economy recovers

exchange4media Staff Aug 3, 2020 8:11 AM

First e4m Content Upfront to bring insights from markets to brands & agencies

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exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14

exchange4media Staff Jul 27, 2020 8:08 AM