vivo celebrates the joy of homecoming in new Diwali campaign
The campaign is crafted by FCB India
vivo-india
vivo's #LiveTheJoy campaign shows how one can find happiness in every moment
The 2-minute video sheds light on the purpose of creating a world of goodness through simplified technology and experiences
Vivo India takes social media influencers & diners on billboards
The Vivo V23 campaign enabled influencers and diners to share selfies and stories using live location-based Instagram on Tagtalk
Year 2020 became a watershed moment for digital acceleration in India: Arun Srinivas
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
vivo wants fans to celebrate 'Beautiful Moments' of UEFA EURO 2020: Nipun Marya
Vivo India Head of Marketing Strategy Nipun Marya talks about the brand’s association with UEFA Euro and international campaign 'To Beautiful Moments'
IPL is the time when we are at the peak of our brand activations: Nipun Marya
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
We are an IPL heavy agency: Navin Khemka, MediaCom
In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more
Vivo Mobile India spent Rs 1133.71 cr on advertising in FY20
According to financial data accessed by business intelligence platform Tofler, Vivo's net loss widened to Rs 348.94 cr, compared to Rs 18.94 cr in the previous fiscal
vivo wants users to take a break from their smartphones
The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing
vivo India announces new crowdsourced ‘Make in India’ logo
vivo India had announced a contest last year inviting designs that showcased the company’s commitment to making India a manufacturing hub
How COVID-19 drove away product-led campaigns
Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period
vivo collaborates with BBH for latest campaign featuring Sara Ali Khan
The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film