zirca

Dasgupta is the Founder & CEO of The Salt Inc, and recently took up the role of media representative with The Economist

e4m Staff Oct 12, 2023 9:36 AM

Dasgupta has been at the helm of several organisations like Zirca Digital Solutions and  Aidem Ventures

e4m Desk Jul 21, 2023 11:03 AM

Abhichandani joins from Kantar/IMRB

e4m Desk Sep 1, 2021 10:36 AM

The suite comprises three offerings -- ConsumeriQ, CreativeiQ and ContentiQ, each designed to help brands gain a better understanding of consumers

e4m Desk Jul 21, 2021 10:04 AM

The agency roped in IMRB to conduct the study on over 100+ respondents

e4m Desk Jul 5, 2021 2:23 PM

With this development, Zirca can now provide its partners in India and globally with the best Google Ads service

e4m Desk Jun 23, 2021 5:31 PM

The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more

editor@exchange4media.com May 24, 2021 2:17 PM

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

e4m Desk Feb 10, 2021 7:14 PM

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy

e4m Desk Nov 26, 2020 7:27 PM

Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the Indian market

Javed Farooqui Nov 18, 2020 9:13 AM

Zirca will offer Aqilliz’s suite of solutions leveraging differential privacy, and federated discovery with data provenance to its domestic and global customer base

e4m Desk Nov 3, 2020 10:16 AM

On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing

e4m Desk Jul 3, 2020 8:33 AM

Sankarayogi will report to CEO and Director Neena Dasgupta

e4m Desk Jun 26, 2020 11:49 AM

Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times

Neena Dasgupta Jun 12, 2020 8:22 AM

The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly

e4m Desk Jun 10, 2020 3:28 PM

Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region

e4m Desk May 26, 2020 1:32 PM

On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m

Naziya Alvi Rahman May 20, 2020 8:56 AM

Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years

Sonam Saini Apr 21, 2020 6:21 PM

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

e4m Desk Mar 12, 2020 12:03 PM

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day

Neena Dasgupta Mar 6, 2020 8:59 AM

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM