Asian Paints paves the way for budding cricketers with Virat Kohli

The campaign has been launched for a cricket scholarship powered by NeoBharat

by e4m Staff
Published: May 22, 2024 12:32 PM | 1 min read

Asian Paints Virat Kohli

Asian Paints has launched a ‘Cricket Scholarship powered by NeoBharat’ for young cricket enthusiasts aged 5 to 14 years.

This initiative resonates with the essence of their brand motto - ‘Har Ghar Khelega, Har Ghar Khilega', reflecting their heartfelt commitment to providing opportunities for progress and growth in every home. With a new campaign featuring brand ambassador Virat Kohli, Asian Paints aims to inspire both parents and children to seize this opportunity and enroll for the cricket scholarship.

Speaking on the NeoBharat Cricket Scholarship, Amit Syngle, MD & CEO, Asian Paints says, “Our motto at Asian Paints is to bring joy to people’s lives by helping them create beautiful homes. With NeoBharat we are democratizing the category further by nurturing ‘aspirations’ of ‘Progressive Bharat’. This Cricket Scholarship powered by NeoBharat reflects our commitment to being a catalyst for change and progress. Through this initiative, we aim to empower budding cricketers to build legacies that reflect the spirit of every Indian home."

Sharing insights on the TVC, Syngle added, “Our ad film beautifully illustrates our ambition to give wings to India’s dreams through the Cricket Scholarship powered by NeoBharat, with Virat Kohli as the ambassador. It represents the next chapter in making 'Har Ghar Khelega, Har Ghar Khilega' a reality, spreading its influence across the nation and inspiring the pursuit of dreams."